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About

Art House is a new platform for the Art Community fashioned in response to changing global dynamics, seismic dislocations in how art is created, shared, collected, and the implications of generational shifts in taste and behavior.

Art House is curating mid-sized fine art events in prime collecting communities in the United States, reconnecting Artists, Museums, Collectors and Galleries, by establishing an environment for meaningful engagement.

Art House, a reconceived version of the traditional art fair, provides a vibrant and safe venue to conduct business, while supporting an evolving dialogue on critical sustainability issues––the environment, the economy, and the arts.
With the robust support of technology and other innovations, Art House speaks to the unique needs of a new generation of Artists and Collectors entering the market today.

Space

Artvest, the partnership that transformed the Park Avenue Armory into an International Contemporary Arts venue for TEFAF New York; reimagined its second floor Historic Rooms; and introduced a high-concept experience for collectors, galleries, and visitors, now inaugurates a new, live art experience for the Arts—Art House—to launch as Art House New York at 660 Madison, the former Barneys New York.

Team

Liz Anderson, Operations Director

landerson@arthousenow.com
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Ms. Anderson is an accomplished art fair producer specializing in start-up fairs and events. She produced dozens of regional art fairs across the US with the creative events firm Art Market Productions from 2015-2018, including the inaugural edition of the Seattle Art Fair.

While Head of Operations at TEFAF New York from 2019-2021, Ms. Anderson oversaw all aspects of production for the fair’s Spring and Fall editions at the Park Avenue Armory, and was the primary gallery liaison for TEFAF’s preeminent exhibitors. She was integral to the development of TEFAF’s virtual fair platform, TEFAF Online, which launched in October 2020.

Ms. Anderson is currently the Operations Director for Touchstone Event Management, where she consults with a number of art fair organizations to realize their strategic and operational goals. She holds a BA in Art History, Criticism, and Conservation from the University of Florida.

Chris Etcheverry, IT Director

cetcheverry@arthousenow.com
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Mr. Etcheverry is an IT professional with over 25 years of experience working across creative fields. From industrial design firm Frog Design Inc. to publisher Wenner Media (Rolling Stone/US Weekly), he established a reputation for identifying and successfully bridging the technology gap that often impedes rather than supports highly creative people.

In 2017 he was recruited by TEFAF New York art fair as its IT manager. There his expertise supported the vision of the founders, to deliver an outstanding fair experience to dealers, collectors, visitors, and staff. He was later promoted to IT manager for TEFAF internationally.

Mr. Etcheverry is an amateur photographer and avid art collector. He holds a BA in Philosophy from Columbia University.

Geoff Fox, Managing Partner

gfox@arthousenow.com
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Mr. Fox is an executive with extensive experience and a proven track record with start-ups and high growth companies in the B2B and B2C event industry. With nearly 25 years of operational experience and a strong financial acumen, Mr. Fox has launched three successful companies and also has a range of experiences with Private Equity and a Fortune 500 company.

In 2011, Mr. Fox founded Touchstone Event Management, a fullservice consulting and event production firm. Mr. Fox continues today as the firms Principal and given his experience and expertise remains their primary driver of growth across its global client base. Using his unique mix of operational and financial expertise, Mr. Fox provides Touchstone with an advantage in today’s competitive event management climate. Touchstone has been involved with producing some of the world’s best events, most notably: TEFAF New York, The Riyadh Car Show, Mining Indaba Cape Town, Volkswagen GTMC, and Singapore Days to highlight a few.

Mr. Fox’s holds an MBA and a BS in both Finance and International Business.

Liza Lan, Business Director

llan@arthousenow.com
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With over 20 years of experience, Ms. Lan is a seasoned professional and a veteran of the art industry. She began her career in the gallery sector, and worked from the ground-up to learn each role of the business as she steadily rose through the ranks. After 15+ years serving in primary market and blue chip galleries, she gained a broad range of expertise - from artist representation to mounting exhibitions and collection management. During her tenure as Executive Director to a private gallery and advisory, she specialized in business strategy and administration, with a particular focus on the gallery’s finances and operations. In her previous role at TEFAF, she managed some of the Organization’s most important external relationships while also forging and nurturing new strategic partnership initiatives.

Ms. Lan holds a BA in Business Administration and Art History from New York University. She sits on the Advisory Council of Snug Harbor Cultural Center & Botanical Garden, a multidisciplinary nonprofit; and is an active member of the cultural community.

Linda Lees, Director of Programming & Museum Relations

llees@arthousenow.com
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Dr. Lees is an experienced producer, director, and educator. Her substantial experience in culture and the arts includes positions at prominent institutions in New York and Washington, DC, including the Smithsonian Institution, Georgetown University, New York University, and The New School. She founded and was artistic director of a theatre in DC, organized a cultural festival in New York as cultural affairs officer of the British Council, and founded a consultancy on urban revitalization.

As Global Director of Cultural Programming and Special Projects for TEFAF, an art fair, from 2016 to 2020, Dr. Lees produced groundbreaking programs for each of its seven New York fairs, featuring more than 100 of the art world’s most influential and dynamic leaders in conversation on critical issues of art and culture. She holds a BA, Boston University (History and Greek), an MA, University of Michigan at Ann Arbor (Classics), and an MA (Comparative Literature) and PhD (Dramatic Arts), University of California at Berkeley.

Michael Plummer, Managing Partner

mplummer@arthousenow.com
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With over 35 years experience in the art industry, Mr. Plummer has held Senior Executive positions at Sotheby’s and Christie’s including Head of Marketing of the Americas (Sotheby’s) and COO of Financial Services (Christie’s). As an entrepreneur, Mr. Plummer co-founded Artvest in 2009, Spring Masters in 2014 and TEFAF New York in 2016. In his capacity as a Principal of Artvest, he advised the Detroit Institute of Art and the City of Detroit in the Bankruptcy trial that preserved the collection and the future of the Museum.

Mr. Plummer is a co-Founder of the Luxury Marketing Council. From 2012 to 2014, he was Chairman of the American Friends of the London Academy of Music and Dramatic Art (LAMDA), where he reinstituted the Fulbright Scholarship providing full scholarships to deserving American students.

Mr. Plummer has BS in Economics from the Wharton School of the University of Pennsylvania.

Jeff B. Rabin, Managing Partner

jrabin@arthousenow.com
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Mr. Rabin has over 30 years experience in the art and finance industries. He started his career in Investment Banking at Bear Stearns and has held senior roles at Barclays Global Investors (now part of BlackRock), Gerson Lehrman Group and Christie’s. As an entrepreneur, Mr. Rabin co-founded Artvest in 2009, Spring Masters in 2014 and TEFAF New York in 2016. In his capacity as a Principal of Artvest, he advised Citibank Equity Research on their coverage of Sotheby’s, which ultimately led to activist investor involvement.

Mr. Rabin has a BA in Economics from the University of Pennsylvania and holds an Advanced Certificate with Merit from the Wine & Spirits Education Trust. He sits on the Board of the Rite of Summer Music Festival, a non-profit whose mission is to bring classical music to the public in a bucolic outdoor setting. He is an avid collector of fine wine and has been featured in the Wine Spectator. He resides in New York City with his wife and two sons.

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